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Ivory Common.
Ash is a product leader with a passion for building high-performing teams, fostering innovation, and driving user-focused solutions. With experience spanning product development, design, and strategy, Ash thrives on creating impactful digital experiences and meaningful community connections.
The CV
We both know that you are looking at this page because you want to know a bit more about my path, otherwise you would be still looking at my LinkedIn.
askable.com
| ROLE | Head of Product |
|---|---|
| MISC. ROLES | Book Club President Coffee inventory controller Official Taylor Swift correspondent |
| IN SEAT | 2021 - 2023 |
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(Apr 2023 - Dec 2023)
Led overall business strategy and growth initiatives, resulting in a 20% year-over-year increase in user base
Established and mentored a leadership team, including Head of UX and Head of Engineering
Fostered a culture of innovation and customer-centricity, improving customer retention rates and increasing product usage
Implemented strategic partnerships, such as the integration with Annature, leading to a 36% revenue increase per booking using this feature
Significantly improved key product metrics, including revenue per booking and revenue from Askable Sessions bookings
Contributed to winning the Lord Mayor's Business Awards, showcasing the company's impact in the local ecosystem
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(Jul 2021 - Mar 2023)
Established the Product function, overseeing Engineering, Security, Privacy, Research, Design, and Marketing
Assembled a core senior team that rapidly delivered several high-value features
Implemented agile methodologies to improve product development efficiency and team collaboration
outfit.io
| ROLE | Head of Product |
|---|---|
| PREV. ROLES | Head of Operations Head of Customer Success Brand and Marketing Consultant |
| IN SEAT (respectively) | 2016 - 2017, 2017 - 2018, 2018 - 2019, 2019 - 2021 |
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(Apr 2016 - Jun 2021)
Implemented the Brand System, a long-term solution addressing core principles of consistency, scalability, ease of use, and reliability
Developed an abstracted approach to brand terms, enabling scaling across multiple verticals and significantly increasing Total Addressable Market (TAM)
Balanced immediate customer needs with long-term strategy by prioritizing customer lifecycle stages and metrics
Achieved steady growth into new verticals, substantially increasing the company's valuation through expanded TAM
Transitioned from customer-centric to future-focused product development, aligning product roadmap with long-term business objectives
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Head of Customer Success
Identified and addressed bottlenecks in customer onboarding and adoption processes
Built and led a team of specialists to handle complex customer processes and requirements
Improved customer satisfaction and retention through targeted support strategies
Brand and Marketing Consultant
Developed and executed go-to-market strategies for software products
Identified and targeted businesses with valuable brands needing leverage
Acquired fundamental skills in SaaS sales, contracts, and business operations
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Developed and executed go-to-market strategies for software products
Identified and targeted businesses with valuable brands needing leverage
Acquired fundamental skills in SaaS sales, contracts, and business operations
| ROLE | Graphic Design |
|---|---|
| PROJECTS | Various |
| IN MANY SEATS | 2009 -2016 |